Friday, August 24, 2007

As the marketing machine for Philip Pullman’s His Dark Materials films cranks up, the website gives you the chance to discover what your daemon would look like. You start off by answering 20 questions about your own personality, after which your daemon is revealed. Rather cleverly, the type of daemon isn’t set in stone: for the next 12 days, people can answer supplementary questions about how they see you, and your daemon may change form as a result.

For the time being, my daemon Brienne is a crow. But who knows what she will look like after you’ve answered five questions about me?

Update: That was quick! She’s now a mouse…

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