An Apprentice quick quiz: Who patronises the over 50s better?

In last night’s episode of The Apprentice, the two teams were asked to produce dummy magazines for an untapped market sector. One team – and look away now if you don’t want spoilers – suggested targeting the retired market with a magazine entitled Hip Replacement.

They lost. But not before being told by all and sundry that their approach to the market sector was demeaning and patronising.

And yet, what do I find inside my issue of The Guardian this morning? A supplement called Living Choices for the 50+. Which, if anything, makes Hip Replacement seem positively enlightened.

As a test, here are ten headlines. Five are from Hip Replacement, five from the insert that came with The Guardian. Can you tell which is which?

  1. Don’t forget the kids
  2. Health insurance: time to compare
  3. Taxing stuff
  4. Pension power
  5. Gas: comfort and safety
  6. Retirement enters a new age
  7. Don’t worry, be happy
  8. Ensure to insure
  9. Fit as a fiddle
  10. Age doesn’t come alone

Can you tell which is from the ‘patronising’, fictional Apprentice magazine, and which from the real-life supplement?

Answers below…

(NB: to avoid you accidentally seeing the answers, they’re hidden. Click the “show” link to reveal which headline comes from which publication…)

Update: unfortunately the code that was hiding the spoilers was breaking some other vital things. So for now, just scroll…







Fictional headlines from Hip Replacement: 1, 3, 4, 8 and 9

Real headlines from Living choices for the 50+: 2, 5, 6, 7 and 10

Author: Scott Matthewman

Formerly Online Editor and Digital Project Manager for The Stage, creator of the award-winning The Gay Vote politics blog, now a full-time software developer specialising in Ruby, Objective-C and Swift, as well as a part-time critic for Musical Theatre Review, The Reviews Hub and others.