Social media needs word-of-mouth and goodwill

In my latest Arts 2.0 column for The Stage, Social media doesn’t start the fire, but it can help fan the flames, I talk about how West End shows The Book of Mormon and Beautiful Thing have both used social media streams to promote their shows before launch.

Author: Scott Matthewman

Formerly Online Editor and Digital Project Manager for The Stage, creator of the award-winning The Gay Vote politics blog, now a full-time software developer specialising in Ruby, Objective-C and Swift, as well as a part-time critic for Musical Theatre Review, The Reviews Hub and others.