Social media needs word-of-mouth and goodwill

In my latest Arts 2.0 column for The StageSocial media doesn’t start the fire, but it can help fan the flames, I talk about how West End shows The Book of Mormon and Beautiful Thing have both used social media streams to promote their shows before launch.

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Scott Matthewman

Formerly Online Editor and Digital Project Manager for The Stage, creator of the award-winning The Gay Vote politics blog, now a full-time software developer specialising in Ruby, Objective-C and Swift, as well as a part-time critic for Musical Theatre Review, The Reviews Hub and others.