Strictly Come Dancing: Why the new trailer is so good

People who know me – and many who don’t – know that I’m a big Strictly fan. In the battle of the Saturday night TV voting shows, I’m far more likely to be watching Brucie than Dermot. When we started TV Today at The Stage, the weekly blogs were more to do with encouraging the celebration of dance, which at that time was under-served on television. The notion of celebrity involvement was tolerated rather than embraced, I’d say – but my summaries always tried to look dispassionately at how well the amateur dancers were learning (or not), as a direct response to blogs and message boards which cultivated fandoms around the famous participants.

After a few years, I had to give up the weekly summaries as they just took far too long to put together. But I’ve never stopped loving the show, have been lucky enough to be in the studio once or twice, and have seen many of the live stage shows which have capitalised on the BBC show’s popularity, whether drectly under the Strictly banner or by virtue of the programme’s pro dancers gaining their own celebrity status.

And that’s at the heart of the new teaser trailer’s genius. In previous years, we’ve been shown coy shots of the celebrities – whose head is that the back of? Whose ankle? Whose midriff, improbably squeezed into a sequinned bodice?

This time round, the trailer team have focussed on the dancers. The clever visuals, which render each dancer’s celebrity partner invisible, highlights that we don’t yet know the full roster of amateurs for this year’s series. But the emphasis is on dance – professional dance at that. Ultimately, it’s a celebration of talent. And yet, it’s still a celebrity-laden trail, because one of the strengths of Strictly is that it brings professional dancers into the spotlight and and makes them nationally recognised figures.

Compare that with the X Factor, whose pre-series publicity always tends to emphasise the bitchiness of the judges, the toe-curling awfulness of the preliminary audition rounds.

I know which one I’ll be watching this autumn.

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