On Saturday, Times columnist Caitlin Moran (@caitlinmoran) tweeted that:
And it’s true. The interview in question is, quite frankly, one of the best pieces I’ve ever read. I said as much on Twitter and, according to the statistics provided by link-shortening service bit.ly, my tweet contributed (at the last count) a paltry 113 clickthroughs to the total of 57,595 that have currently been recorded by that service.
By any measure 60,000 page impressions is a phenomenal amount of readership coming to the Times website that would not otherwise have done so. The actual number of links distributed from person to person is likely to have been even higher, as many Twitter and Facebook users use other third-party link shorteners or share the link in full.
Next month, of course, both the Times and its Sunday stablemate will go behind content paywalls. To view even one article on the website, you will have to pay either £1 for access to the whole site for 24 hours, or £2 for access for a week. For practical purposes that means that articles such as this will become much, much harder to gain any sort of traction in the wider field.