Back in October, I was extolling the virtues of Debbie Moon’s werewolf drama serial for CBBC, Wolfblood, among other drama series on the children’s channel:
Young Maddy is a 14-year-old girl from a reclusive family ‘pack’ of wolfbloods (the series rejects the term ‘werewolf’). Her parents lock themselves away every full moon rather than risk roaming in the woods – partly to ensure the safety of the locals, but mostly to ensure that their family secret is not discovered.
Part of the reason for writing that post was to give publicity to an under-rated section of Britain’s TV drama output. It’s been wonderful to see news of Wolfblood’s ongoing success as countries around the world have acquired the series, and to know that a second series is imminent.
Part of the reason why shows on CBBC need as much publicity as they do is that, now that they are no longer shown on BBC1 or BBC2 in the afternoons, there’s less chance of grown-ups discovering their joys. When it was first announced that the strands would be phased out, I wrote in The Stage’s now-defunct TV blog, TV Today
These days, while CBBC content remains on air until 7pm, there’s little room to encourage the channel’s viewers to partake in shows on BBC1, 2, 3 or 4. Once the decision to not watch CBBC is made, their attention could wander anywhere else. With so much money being ploughed into good quality shows, particularly by outgoing CBBC commissioner Damian Kavanagh, it’s criminal that there’s seemingly little thought in how the Corporation can encourage the CBBC viewer of today to become the more general BBC viewer of tomorrow.
Maybe there’s a compromise that can be reached. On Freeview, CBBC shares digital spectrum space with BBC3 (hence why the former closes down at 7pm just as the latter starts up). As part of the BBC’s cost saving measures, why not free up an hour either side of the 7pm switchover to form a 6pm-8pm zone, repeating the best family friendly content that straddles that difficult gap between childhood and adulthood — the gap that the now-defunct BBC Switch brand was originally supposed to address? At least that way, CBBC’s regular viewers would recognise that their viewing habits needn’t drift away from the BBC as they get older, and parents would get a better chance to appreciate some of the love and care that the Corporation devotes to its programming for younger viewers.
Given that the 7pm BBC3 slot is so frequently given over to reruns of Doctor Who — itself a family-friendly show which, despite always being commissioned by the “adult” drama department, has never forgotten that children are at its audience core — such a solution would not be a million miles away from where we are now.
I’m happy to say that, while the concept of a formal ‘changeover zone’ isn’t quite in place, the principle is at least being put into play. From tonight,Wolfblood begins reruns at 7pm on BBC3.
Part of me feels validated for having an idea which somebody at the BBC clearly also had. But mostly, I’m just really chuffed for Debbie and the rest of the Wolfblood cast and crew, whose hard work is about to get seen and appreciated by a whole new set of fans.