When brevity isn’t everything: The Guardian vs Twitter

One of a number of articles in The Guardian about a Whitehall official’s template document advising on Twitter etiquette for government departments:

> West Bromwich East MP [Tom Watson] spoke out after a Whitehall official wrote a 20-page strategy paper for government departments on how to use the medium, which has a limit of 140 characters per message.
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> Even its author, Neil Williams, the head of corporate digital channels at Lord Mandelson’s Department for Business, Innovation and Skills, admits the 5,382-word official “template” might be regarded as “a bit of over the top”.
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> Boasting 36,215 characters and spaces, it would need roughly 259 separate “tweets” to be sent via Twitter.

How dreadful that a style and usage guide is long. Who could possibly conceive of such a thing?

Alan Travis and Haroon Siddique’s article is 1,179 words long. The current print edition of Guardian Style, the newspaper’s stylebook, is 362 pages in length.

Just saying.