iOS Newsstand gives Future an e-publishing boost

The Association of Online Publishers reports that Future Publishing’s titles racked up over 2 millions Apple Newsstand downloads in the first four days of iOS 5’s release.

Future launched more than 50 titles on Newsstand when it launched on Thursday 13 October, making it the most prolific publisher in the space. The mix of free, paid-for and premium products has attracted north of two million downloads, and represents consumer spending well in excess of normal monthly revenues.

Future UK CEO Mark Wood says: “Future had sold more digital editions in the past four days through Apple’s Newsstand than in a normal month. It’s clear that Newsstand creates an amazing opportunity for publishers – and I’m committed to continue driving our brands through this great new distribution channel.

“We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.”

Newsstand’s presentation style certainly makes electronic editions of magazines feel much more integrated into iOS in ways that iBooks, which originated the “bookshelf”-style look and feel Newsstand uses, does not. And despite the gnashing of teeth regarding Apple’s commission level and the lack of personal information publishers can receive about subscribers, the revenue implications should be more than welcome.