After the announcement in March that Blue Peter was recruiting for a third presenter via a TV series, the reactions were mixed. As I said at the time:
[the series] has always been at the pioneering end of audience interactivity, long before ‘interactivity’ was even used in television circles… In that context, it makes perfect sense for the children who have always been part of the show’s ethos to be let in on the audition process.
Others I spoke to were a little more concerned that this was part of the “dumbing down” of television, that Blue Peter had succumbed to the reality TV format. But concerns like that didn’t stop the applicants: some 20,000 audition showreels were sent in before the production team whittled them down to just ten hopefuls.