Perfect Curve’s digital strategy

The world of digital media, and digital PR in particular, is changing all the time. Siobhan Sharpe of Perfect Curve, the agency which has been handling the brand for the London 2012 Olympic Delivery Committee, explains how their digital strategy for the Games is structured:

(If you haven’t seen fly-on-the-wall Olympics documentary series Twenty Twelve yet, there are still a couple of episodes left before the Games start…)