Last week, the Times went up from 65p to 70p. So that, you might say, is the end of the price war that Rupert Murdoch… launched 14 years ago in the “quality” sector when he cut the price of the paper by a third.
All the upmarket dailies (except the FT) now sell, Monday to Friday, at the same price. Or do they?
As with most journalism, when a question mark appears it can be followed straight away by a “no”. In Wilby’s case, he argues that papers offering subscription sales for lower than the cover price are offering a “price cut by another name”.
But there’s another reason why the answer is “no, all the upmarket dailies are not at the same price”. It’s one that is closer to home, and outlined on page 2 of the main section:
The price of the weekday Guardian raises by 10p to 80p today.
Oops!
Readers of Private Eye magazine will recognise the Just Fancy That! feature as one that highlights a paper that can make two authoritative, but contradictory, statements in close proximity to one another.
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